MAC DUGAL FALL PREVIEW
Featured Post:
Book Trailer: The Perfect Marriage
This motion design piece is a cinematic interpretation of The Perfect Marriage, brought to life through a blend of rotoscoping, high-speed photography, and digital effects. The project explores themes of deception, perception, and unraveling truth, visually transitioning from a polished, romantic veneer to a darker psychological tone. Using symbolic gestures, layered motion graphics, and a carefully curated color palette, the trailer captures the tension between what is seen and what is real. This was a deeply experimental project that pushed my skills in both visual storytelling and animation.
YSL CONCEPTUAL CAMPAIGN
Design objectives, promotion and rationale:
The objective of this packaging design was to create a holiday-themed sample for Opium by Yves Saint Laurent, merging YSL's fashion identity with its fragrance line to create a cohesive brand experience. It would be displayed at PR events and could also be hung on Christmas trees as ornamental gift items. For retail, the samples would be showcased in high-end department stores like Holt Renfrew and Saks Fifth Avenue, enhancing the luxury shopping experience. The package is shown hanging off the 'U' in
"Opium." The ad features fashion photography, highlighting a red sequin skirt and patent leather heels with stockings, representing the holiday aesthetic and the aura of the scent, as well as holding the connection between YSLS fashion identity with this packaging. The images are overlaid with two different colour gradings.
INDOCHINO FALL PREVIEW
For this fall campaign, I wanted to highlight the timeless elegance of Indochino's custom tailoring. Zaheera and I visited the store to design this suit, and the moment I saw this rich green velvet fabric, I knew it was the perfect choice. We opted for a double-breasted blazer cut to enhance the luxe feel.
To maintain a sleek and cohesive look, I styled this outfit minimally—pairing it with green suede heels featuring gold detailing for a monochrome aesthetic. I conceptualized this shoot with an "old money meets homey luxury" theme, capturing the campaign in my kitchen to subtly play off the green cabinetry and enhance the monochromatic vibe.
This project was a blend of intentional styling, refined tailoring, and an intimate yet opulent setting—creating a seamless visual narrative that embodies sophistication and fall elegance.